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We Provide Best Digital Marketing Courses In Pune

We make sure you are in the forefront because, as we all know, digital strategies are constantly evolving. Our team of professionals wants to help you succeed and has first-hand expertise in the field. AI Digital Pathshala Training And Placementinstitute is one of the most reputed digital marketing training institutes in Pune. They offer offline courses in digital marketing, including certification courses in SEO, Google AdWords, social media marketing, email marketing, mobile marketing, digital branding, content marketing, and affiliate marketing.

Digital Marketing

DIGITAL MARKETING COURSES IN PUNE

  • ✔ 50+ Modules In Digital Marketing
  • ✔ 50+ Tools In Digital Marketing
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  • ✔ Industrial Experienced Faculties
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  • ✔ Weekly New Batches For New Joiner
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  • ✔ Placements & Campus Drives
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Digital Marketing

What is Digital Marketing?

Digital marketing is the use of digital channels and technologies to promote a product, service, or brand. It encompasses a range of tactics and techniques to reach customers and prospects online and drive engagement, conversions, and sales. So enroll in the best digital marketing courses in Pune at AI Digital Pathshala Training And Placement institute.

Why Digital Marketing?

There are many reasons why digital marketing has become essential for businesses of all sizes and industries.
Here are a few of the key reasons why digital marketing is important:

Increased Reach

With digital marketing, businesses can reach a much larger audience than traditional marketing channels. Digital channels like social media, email, and search engines have billions of users, allowing businesses to connect with customers and prospects all over the world.

Greater Targeting

Digital marketing allows businesses to target their audience more precisely, based on factors like age, location, interests, and behavior. This means that businesses can create more personalized and relevant messages that resonate with their target audience and drive better results.

Cost-Effective

Digital marketing is often more cost-effective than traditional marketing channels like TV, radio, and print. Many digital marketing channels offer a range of pricing options, from pay-per-click to subscription-based models, allowing businesses to choose the option that best fits their budget and goals

Measurable Results

Digital marketing allows businesses to track and measure their results more accurately than traditional marketing channels. Businesses can use tools like Google Analytics to track website traffic, conversions, and other metrics, allowing them to optimize their campaigns and improve their ROI over time.

Flexibility and Agility

Digital marketing offers businesses greater flexibility and agility in responding to market changes and customer needs. Unlike traditional marketing channels, digital marketing campaigns can be launched quickly and modified in real-time based on customer feedback and market trends.

Scope of Digital Marketing

The scope of digital marketing is constantly growing, as more and more businesses realize the importance of digital channels for reaching and engaging with their target audience. Here are a few of the key areas where digital marketing is having a significant impact:

E-commerce

Digital marketing is an essential part of e-commerce, as businesses need to use digital channels to reach customers and promote their products and services online

Branding and Awareness

Digital marketing allows businesses to build brand awareness and promote their products and services to a much larger audience than traditional marketing channels.

Lead Generation and Sales

Digital marketing is an effective way to generate leads and drive sales, as businesses can use a range of tactics like search engine optimization, PPC advertising, and social media marketing to reach and engage with potential customers.

Customer Engagement and Loyalty

Digital marketing allows businesses to build lasting relationships with their customers, by providing them with relevant and personalized content that meets their needs and interests.

Analytics and Insights

Digital marketing provides businesses with a wealth of data and insights that can help them make informed decisions and optimize their campaigns over time.

Modules In Digital Marketing

module web design
digital mrk

Digital Marketing Overview

module web design
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Website Creation

module web design
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Social Media Automation

module web design
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Graphics Designing Using Canva

module web design
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Instagram Marketing

module web design
digital mrk

FaceBook Marketing

module web design
digital mrk

Twitter Marketing

module web design
digital mrk

Social Media Optimization

module web design
digital mrk

Linkedin Marketing

module web design
digital mrk

SMS Marketing

module web design
digital mrk

Lead Generation For Business

module web design
digital mrk

WhatsApp Marketing

module web design
digital mrk

Freelancing Projects

module web design
digital mrk

YouTube SEO, Adsense & Analytics

module web design
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Google Analytics

module web design
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Online Reputation Management

module web design
digital mrk

Affiliate Marketing

module web design
digital mrk

Making Money Via Google Adsense

module web design
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Google Search Console

module web design
digital mrk

Local SEO

module web design
digital mrk

Quora Marketing

module web design
digital mrk

Offpage Stategy, Planning & Execution

module web design
digital mrk

Search Engine Optimization

module web design
digital mrk

Content Marketing

module web design
digital mrk

Enroll Marketing

module web design
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Remarketing & Conversion

module web design
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Video/YouTube Marketing

module web design
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Mobile Marketing

module web design
digital mrk

Online Display Advertising

module web design
digital mrk

App Store Optimization

module web design
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Mobile App Creation

module web design
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Video Editing Using Online Tool

module web design
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Business Growth Strategy

module web design
digital mrk

Drop Shipping

module web design
digital mrk

Personal Branding Using Digital Marketing

module web design
digital mrk

Influencer Marketing

module web design
digital mrk

E-Commerce Development & Marketing

module web design
digital mrk

Media Planning

module web design
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Public Reaction

module web design
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Master Planning

module web design
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Sales Training

module web design
digital mrk

Marketing Hacks

module web design
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Viral Marketing

module web design
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Growth Hacking

module web design
digital mrk

Entrepreneurship For Business

module web design
digital mrk

Startup Planning & Strategy

module web design
digital mrk

Leadership Fundamentals

module web design
digital mrk

Social media marketing

module web design
digital mrk

Advertising

module web design
digital mrk

Digital display advertising

module web design
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Business

module web design
digital mrk

Web analytics

module web design
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Marketing communications

module web design
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Search engine marketing

module web design
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Web design

module web design
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Marketing automation

module web design
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Search advertising

module web design
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Media

module web design
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Digital media

module web design
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Google Ads

module web design
digital mrk

Writing

Course Curriculum

DM-101: Fundamentals of Marketing & AI Integration
+

Module 1: Core Marketing Architecture

  • Consumer psychology, cognitive biases, and behavioral mapping frameworks
  • B2B and B2C market segmentation, positioning strategies, and targeting models
  • Core marketing funnels: Mapping the Awareness, Consideration, Decision (ACD) mechanics

Module 2: AI-Powered Market Intelligence

  • AI-driven competitor analysis and automated market benchmarking
  • Generative audience persona creation using structured data modeling
  • Predictive trend forecasting tools and real-time market intent analysis

Module 3: Strategic Blueprinting

  • Omnichannel launch strategies and digital campaign architecture
  • KPI setting, performance benchmarking, and fluid budget allocation matrices
  • Integrating daily AI workflow frameworks to maximize operational speed
DM-102: AI-Driven Copywriting & Hyper-Personalization
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Module 1: Persuasive Writing Foundations

  • Hook, Story, Offer frameworks and AIDA model configurations
  • Direct-response copywriting for landing pages, display networks, and video scripts
  • Conversational triggers and psychological drivers behind buying actions

Module 2: Generative AI for Copywriters

  • Prompt engineering for brand voice consistency, style profiles, and semantic variations
  • Bulk dynamic content generation for multi-variant variations
  • Overcoming creative blocks and stream-lining rapid iteration loops

Module 3: Hyper-Personalization Engines

  • Real-time generation of audience-specific ad text variations
  • Dynamic text replacement setups for custom landing experiences
  • Constructing contextual email messaging funnels tailored to specific database cohorts
DM-103: Social Media Automation & AI Content Calendars
+

Module 1: Social Media Strategy

  • Cross-platform brand voice guidelines and multi-channel positioning maps
  • Audience engagement loops, community management blueprints, and viral loops
  • Deciphering platform algorithms, distribution metrics, and visibility signals

Module 2: AI Content Creation & Batching

  • Using AI systems for mass topic brainstorming and content research
  • Auto-generating multimedia creative assets, carousels, and templates
  • Semantic keyword inclusion, caption formulation, and automated hashtag grouping

Module 3: Automated Distribution Workflows

  • Programming automated AI content distribution calendars
  • Multi-platform cross-posting publishing automation nodes
  • Social listening dashboards and automated customer response networks
DM-104: AI-Powered Meta & Instagram Ads Mastery
+

Module 1: Meta Ads Infrastructure

  • Enterprise Business Manager configurations and ad account architecture
  • Advanced Meta Pixel setups, Conversions API (CAPI), and custom event triggers
  • First-party customer data matching, Custom Audiences, and Lookalike audience generation

Module 2: AI Creative & Hook Testing

  • Using generative AI graphic systems for automated ad variations
  • Rapid structural layout changes and headline dynamic tests
  • Customizing aspect ratios, overlays, and formats by ad placements automatically

Module 3: Campaign Optimization Mechanics

  • Advanced auction bidding configurations and Advantage+ budget distribution
  • Evaluating backend conversion health metrics (ROAS, MER, CTR, CPC)
  • Mitigating ad fatigue and implementing algorithmic scaling systems
DM-105: Google Performance Max & AI Search Ads
+

Module 1: Google Ads & Intent Marketing

  • Paid search infrastructure mechanics, bidding variables, and auction signals
  • Keyword match type mastery (Broad, Phrase, Exact) and negative keyword lists
  • High-intent, query-responsive ad copy and dynamic ad text extensions

Module 2: Mastering Performance Max (PMax)

  • Asset group configuration (combining Text, Image, Video, and Product feeds)
  • Designing target audience signals using custom search intents and remarketing data
  • Navigating PMax cross-network visibility layers (Search, Maps, Display, YouTube)

Module 3: Smart Bidding & Scaling

  • Customizing automated bidding paths (Target CPA and Target ROAS optimization)
  • Google's AI attribution modeling and multichannel tracking paths
  • Real-time conversion adjustments and scaling budgets without performance drop-offs
DM-106: Predictive Analytics & Customer Data Platforms (CDP)
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Module 1: Customer Data Architecture

  • First-party cookie collection rules, data privacy, and signal compliance
  • Setting up Customer Data Platforms (CDPs) to unify disparate online channels
  • Tracking complete customer conversion lifecycles across separate multi-step platforms

Module 2: Predictive AI Modeling

  • Using predictive AI to forecast customer churn and attrition trends
  • Customer Lifetime Value (LTV) predictive calculations and modeling
  • Identifying high-value buyer cohorts using data segment algorithms

Module 3: Data-Driven Growth Tuning

  • Building real-time predictive data interfaces and monitoring tools
  • Root-cause diagnostic mapping for multi-step funnel drop-off zones
  • Algorithmic marketing mix configuration to balance global advertising spend
DM-107: AI Email Marketing Automation & Conversational Flows
+

Module 1: Email Deliverability & Strategy

  • Domain reputation configuration (setting up SPF, DKIM, and DMARC parameters)
  • Advanced user base categorization and transactional database segmentation
  • Designing event-driven behavioral email communication maps

Module 2: Conversational AI Chat Agents

  • Building multi-channel conversational agents (WhatsApp Business, Messenger)
  • Programming conditional logic trees, intent catchers, and information capture lines
  • Managing hand-offs from automated chat agents to live human customer reps

Module 3: Automated Nurture Funnels

  • Implementing trigger-based dynamic email template customization
  • Abandoned cart discovery paths and automated customer win-back tracks
  • Continuous open-rate optimizations, layout variations, and delivery tuning
DM-108: Video Marketing & AI Avatar Campaigns
+

Module 1: Video Production Strategy

  • Script development, video storyboarding, and hook timing for short formats
  • Production essentials: Mobile video capture setups, audio recording, and editing paths
  • Optimizing thumb-stop retention rates within the first 3 seconds of viewing

Module 2: Synthetic Media & AI Avatars

  • Generating video content using realistic, text-to-speech synthetic avatars
  • Voice cloning and multi-language automated audio voice localization paths
  • Fast template video updates and dynamic programmatic video generation

Module 3: Campaign Deployment & Mechanics

  • Strategic video optimization, tagging structures, and metadata adjustments
  • Multi-network ad creative distribution configurations
  • Designing custom remarketing funnels centered on specific video consumption thresholds
DM-109: B2B Lead Generation Engines with AI Agents
+

Module 1: B2B Prospecting Foundations

  • Creating Ideal Customer Profiles (ICPs) and account categorization models
  • Account-Based Marketing (ABM) infrastructure and data-mapping plans
  • Mapping decision-making nodes within corporate organizational environments

Module 2: Autonomous AI Agents for Sourcing

  • Deploying data collection agents to extract online market indicators
  • Automating target company scraping, classification, and validation routines
  • Using AI systems to draft contextual conversation starters for outbound outreach

Module 3: Outbound Pipeline Scaling

  • Technical domain setup, email mailbox rotation, and warm-up routines
  • Multi-channel conversation workflows (syncing email sequences with LinkedIn pipelines)
  • Tracking conversation conversion metrics and setting up automatic CRM data entries
DM-110: Digital Marketing Agency Automation & Operations
+

Module 1: Agency Infrastructure

  • Building Standard Operating Procedures (SOPs) for team tasks
  • Pricing service packages, creating statements of work, and contract design
  • Standardizing client communications, kick-off paths, and technical project discovery

Module 2: Operational Automation

  • Creating automated client setup tracks and data collection paths
  • Syncing performance metrics into centralized multi-channel web dashboards
  • Setting up task tracking boards and no-code collaboration centers

Module 3: Scaling & Team Management

  • Managing project resource allocations and monitoring team capacities
  • Delegating tasks across hybrid human-AI agency operating models
  • Client satisfaction workflows, account upsell triggers, and structural operations

Syllabus In Digital Marketing

Basics Of Digital Marketing

  • Introduction To Online Digital Marketing

  • Importance Of Digital Marketing

  • Traditional Vs Digital Marketing

  • Types of Digital Marketing

  • Increasing Visibility

  • Visitors Engagement

  • Bringing Targeted Traffic

  • Lead Generation

SOCIAL MEDIA MARKETING (SMM)

  • What is SMM?

  • Creating Facebook Page For Business

  • Facebook Analytics

  • Facebook Advertising and Its Types In Detail

  • Creating Advertising Campaigns

  • Introduction To Twitter

  • Retweets, Clicks

  • Conversions

  • Hashtags

  • LinkedIn Optimization

  • What Is Linkedin?

  • Branding On LinkedIn

  • Marketing On LinkedIn Groups

  • Competeter Analysis

  • What is Hashtag? Why use of Hashtag?

  • Content Marketing

  • Posting

  • Facebook Campaign

ANALYSIS AND KEYWORD RESEARCH

  • What is keyword

  • Types Of Keywords

  • Tools Used For Keyword Research

  • Keyword Research And Analysis

  • Localized Keyword Research

  • Competitor Website Keyword Analysis

  • Choosing Right Keywords To The Project

Search Engine Optimization SEO

  • Introduction To Search Engine Optimization

  • Types of SEO

  • How Did Search Engine work?

  • Google Processing

  • Indexing

  • Crawling

  • Audit

Google My Business

  • Introduction of GMB

  • Local SEO

  • Google Review

  • Google ad

ON PAGE OPTIMIZATION

  • Meta Metadata Optimization

  • H1, H2, H3 Tags Optimization

  • Meta Discription

  • Image Optimization

  • URL Optimization

  • Landing Page Optimization

  • Internal Linking

  • No-Follow And Do-Follow

  • 301 Redirection

  • Creating XML

  • Sitemap

  • 404 Error Pages

  • Robot.txt

  • CanonicalImplementation

OFF PAGE OPTIMIZATION

  • ink Building Tips & Techniques

  • rticle Submission

  • Difference Between White Hat And

  • Black Hat SEO Image Submission

  • Video Submission Directory Submission Social Bookmarking Submission

  • Search Engine Submission

  • PPT Submission

  • PDF Submission

  • Web 2.0 Submission

Classified Submission

  • Business Listing

  • Blog Commenting

  • Citations

  • Profile link

  • creations Infographics Submission

GOOGLE WEB ANALYTICS

  • Google Analytics

  • Content

  • Real-Time

  • Visitors

  • Audience

  • Live Data

  • Acquisition

  • Demographics

  • Traffic Sources

  • Getting Started With Google Analytics

  • Behavior

WEBMASTER TOOLS (Google Search Console)

  • Adding site and verification

  • Crawls stats and Errors

  • Setting Geo-target location

  • Sitemaps

  • Search queries analysis

  • Robots.txt and Links Removal

  • Filtering search queries

  • HTML Suggestion

  • External Links report

Digital Marketing Course Eligibility -

The eligibility criteria for a digital marketing course can vary depending on the institution or organization offering the course. However, in general, there are no strict prerequisites or educational qualifications required to enroll in a digital marketing course. These courses are typically open to individuals from various educational backgrounds and professional experiences.

Digital Marketing Job Opportunity -

Digital marketing offers a wide range of job opportunities in today's digital-centric business landscape. As more businesses recognize the importance of having a strong online presence and reaching their target audience through digital channels, the demand for digital marketing professionals continues to grow.

Here are some common job opportunities in digital marketing:

  • Digital Marketing Executive

  • PPC Expert

  • SEO Expert

  • SEO Executive

  • Content Marketer

  • Content Writer

  • Social Media Expert

  • Social Media Executive

  • E-Marketing Executive

  • Campaign Manager

Check Out Our Syllabus here

15+ Certifications In Digital Marketing

Tools In Digital Marketing

Testimonials

The feedback we've received from clients about working with us.

Puja Chopade

Digital Marketing

"Enrolling in the digital marketing program at Code Hub Technology Institute was a game-changer for me.The curriculum covered all aspects of digital marketing.The institute provided hands-on training gives practical skills.The supportive learning environment. Highly recommend..!!Code Hub Technology Institute."

Vrushali Chaudhari

Digital Marketing

"Code Hub Technology Institute's digital marketing program exceeded my expectations. The instructors were engaging and passionate, and they brought real-world examples to the classroom.I am grateful for the education I received and would recommend Code Hub Technology Institute to aspiring digital marketers."

Pragati Khachane

Digital Marketing

"Code Hub Technology Institute's digital marketing program was a fantastic experience.The institute also offered opportunities for internships.Code Hub Technology Institute's career services team provided guidance. I am confident in my digital marketing skills, thanks to the education I received at Code Hub Technology Institute."

Frequently Ask Questions ?

Yes, we offer demo classes, which give you a sense of the entire programme.

After completing this course at our institute, we do, depending on the students' abilities, offer placement to our students.

After completing the digital marketing course, we offer more than 15 certificates.

Attending previous batches will allow you to catch up on the lectures and subjects you missed.

Yes, we have courses specifically designed for students who need internships after finishing their coursework.

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